Mariana

// Graphic design & Art direction //

As a creative professional with almost 10 years of experience, I have worked in start-up and corporate environments both B2B and B2C, with specific industry experience in SaaS, eCommerce, event and consumer goods. I have led branding projects such as website redesign, employer branding, merchandise, central asset management and internal brand communication.

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// EXPERIENCE //

Design Lead

at Leapsome // 2022 – until present

Joined as a design lead into a 12 people marketing team. Previously, the company was mostly working with external agencies. Building a design framework that can scale with the company’s growth plans. Implementing standard practices such as ticketing system, workflows and asset libraries. Currently, in the process to hire and build out a dedicated design team to support the company’s needs beyond marketing. Initiating an alignment between the product UI/UX team and website design to take a step into a unified customer experience.

Creative Lead

Morressier // 2021 – 2022

Lead all creative and visual aspects under the CMO. Responsible for planning, directing and executing all brand related campaigns and assets, including the hiring of team members and managed an external agency for a full company rebrand. Created assets for the marketing and sales departments based on daily requests. In parallel, ensured brand awareness and consistency by building a central assets library, and creating templates and brand guides, established and optimized standards and processes.

Senior graphic designer

Foodspring // 2021

Focus on brand development across the company and performance improvement for social media campaigns. Established new campaign-based workflow in the design team. Coordinated the rebranding between design and performance marketing team. Pitched and executed internal branding projects for HR (employer branding, onboarding, merchandise).

Graphic designer

Productsup // 2019 – 2021

Initial focus on performance marketing/social media. Expanded to overall company branding by restructuring the separate design functions into a team. Cooperated with head of marketing and head of HR to define design and branding priorities for the company: built central asset library; created brand book; led internal branding workshops; implemented website redesign in cooperation with UI/UX and development; designed merchandise and managed suppliers; redesigned brand values.